Lexus Europe needed a new car configurator for their website to replace an ageing flash based configurator which was unusable on tablet devices.
I worked with the marketing and development teams at Lexus (based in Belgium) and the internal Amaze team to create a more user-friendly and accessible solution.
The configurator was rolled out across 32 countries within Europe and resulted in an increase in dealership appointments for new car purchases.
- User research
- Axure prototyping
- Usability testing
- Functional specification