Lexus Europe

Luxury car configurator

Date
2012
Agency
Amaze
Client
Lexus Europe
My Role
UX Lead

Lexus Europe needed a new car configurator for their website to replace an ageing flash based configurator which was unusable on tablet devices.

I worked with the marketing and development teams at Lexus (based in Belgium) and the internal Amaze team to create a more user-friendly and accessible solution.

The configurator was rolled out across 32 countries within Europe and resulted in an increase in dealership appointments for new car purchases.

My Responsibilities

  • User research
  • Wireframes
  • Axure prototyping
  • Usability testing
  • Functional specification
Visit Site
Note: The car configurator on the current Lexus site has recently been replaced with a new one (not my work)
I visited Lexus dealerships, interviewing and observing staff and customers to gain insights into what was important for the customer during the buying process.
I researched various online configurators for ideas and inspiration
After mapping out user journeys and sketching I started to create wireframes and explore different approaches
The wireframes were created in Axure and turned into clickable prototypes
I carried out usability testing to validate design decisions and iterated to refine the solution
The visual designers at Amaze used the wireframes to create the final artwork (credit: Bes Bejupi)
As the development team building the configurator were based in Belgium, they needed a detailed functional specification which I created
The final solution was successfully rolled out across 32 countries in Europe
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