Bridgestone Europe had a confusing portfolio of sites covering their corporate, B2C and B2B product range. There was a lack of consistency between the sites and navigating between them presented various challenges.
I worked with the Bridgestone Europe marketing team based in Brussels to unify the sites under a common design language and deliver a consistent UX approach.
The sites were rolled out across 18 countries and resulted in a more coherent online presence for Bridgestone across their entire product range in Europe.
My Responsibilities
- Client stakeholder engagement
- Personas
- Competitor research & analysis
- IA & Sitemap
- Wireframes
- Axure prototyping
