Date
2012
Agency
Amaze
Client
Lexus Europe
My Role
UX Lead

Lexus Europe needed a new car configurator for their website to replace an ageing flash based configurator which was unusable on tablet devices.

I worked with the marketing and development teams at Lexus (based in Belgium) and the internal Amaze team to create a more user-friendly and accessible solution.

The configurator was rolled out across 32 countries within Europe and resulted in an increase in dealership appointments for new car purchases.

My Responsibilities

  • User research
  • Wireframes
  • Axure prototyping
  • Usability testing
  • Functional specification
Note: The car configurator on the current Lexus site has recently been replaced with a new one (not my work)